INFO
In a recent podcast episode, hosts Michelle Perkins and Tony Sweet talk about all things podcasting. He is a seasoned podcaster and producer with over 16 years of experience in the industry and founder of PodXperience (podxperience.com) and has worked with numerous celebrities and brands, helping them navigate the podcasting landscape.
They discussed the evolution and significance of podcasting, particularly as the “Money and You” show approaches its 200th episode. The conversation highlighted Michelle’s journey in podcasting, which began in 2016 with Internet Radio (UBN Radio), and her collaboration with Tony Sweet, who has been instrumental in her podcasting career.
They reflected on the growth of the podcasting industry, noting the challenges and rewards of building a podcast brand over time. Emphasizing the importance of podcasting as a marketing tool and personal brand equity, Tony shared insights on the various motivations behind podcasting, from personal branding to financial opportunities. The discussion dispelled some myths and underscored the enriching connections formed through podcasting, allowing hosts to meet diverse individuals they might not have encountered otherwise. This episode is significant as it celebrates the milestones in podcasting and encourages aspiring podcasters to explore the medium’s potential for personal and professional growth and how to manage expectations.
00:05 – Celebrating 200 podcast episodes
08:48 – Evolving podcasting with PodXperience
15:16 – The long game of podcasting
24:14 – Building brands through podcasting
30:32 – Connections and growth in podcasting
When the host began in 2008, there were only about 18,000 podcasts worldwide, many of which are no longer active. The podcasting landscape has since evolved significantly, resembling the early days of television and FM radio, with a vast increase in the number of podcasts and a shift towards video content.
Key Takeaways
– Podcasting is a powerful tool for personal branding and marketing.
– Quality production can significantly enhance the listener’s experience and engagement.
– Monetization takes time and requires strategic planning and consistency.
– Building a podcast community can lead to valuable connections and opportunities.
– The opportunity cost of DIY podcasting versus focusing on content creation and client work.
– Discussion on the growth of niche markets, such as the paranormal podcasting community.
For more tools and conversations about money mindset, practical tips, confidence, and financial empowerment…
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https://limitfreelife.com
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