Build a Profitable Business You Love
Business ownership is a journey like few others- brave, creative, adventuresome and uncertain. Let me help you in that journey.
Entrepreneurial dreams require a vision and strategies for success that reflect your values, and unique essence.
You can lose your way quickly in business without proper support and objective mentorship. And, waiting costs you time, money and motivation.
It doesn’t take long for a good coach working with a dedicated, open minded entrepreneur (like you) to make significant changes that will transform your business and lead to greater fulfillment, joy and profits.
Business Coaching provides a unique outside perspective on both the business owner and the business itself, which are intertwined, constantly affecting one another.
I’ve been working with entrepreneurs since the beginning of my professional work life when I was with Ernst and Young as a business consultant working in their new Entrepreneurial Service Department. I wrote business plans for dreamers with big ideas and a need for funding.
I loved their energy, optimism and innovative thinking. My plan was to someday become one of them.
What I have learned in the decades since then about entrepreneurs, is that many have an expertise outside of business. Maybe they are dentists, web developers, creatives, coaches, or anyone who has trained extensively in specific areas. In their quest to use their expertise in service to others, they find themselves in a business owner role, without the business knowledge they need to succeed in the way they want.
This may be you, working hard to serve the world in a big way with your expertise, but the business side of it is getting you down and driving you crazy. It’s just not working out the way you’d hoped and planned and you aren’t sure what to do.
Is your business just not working out the way you’d hoped and planned when you went into business?
There are many reasons for this,but ultimately it might feel like this:
- You are either not spending enough time ON the business to move it forward and ensure profits – you feel stuck and on a hamster wheel doing the work, but you can’t find another way.
- Or, the business is running you and to be profitable you are working for the money and leaving your values and mission behind, so you suddenly have a business that is not authentic, fulfilling or that you even enjoy.
- In either case, there may be limited options to scale which can feel like a trap.
Most entrepreneurs dream of creating a business that supports their Limit Free Life and it’s enormously frustrating and disappointing when the efforts of building a business leave the owner feeling more locked down than free.
Time to Get Real
Because owning your own business is a huge part of your life, when it’s not working well, everything is impacted:
Your health, wealth and relationships.
You didn’t start a business to be frustrated trying to earn a living, unable to invest in growth or take care of your family in the way you’d hoped. Don’t perpetuate that struggle, which can be minimized or eliminated with the right steps.
My Coaching Philosophy
Creating and developing a business is a journey for both the business and the business owner.
It is holistic. It is art. There is an energy flow between the business owner, the business itself and everyone who comes into contact with it.
It is an intellectual, emotional and spiritual journey that affects all aspects of life. The path has a beginning and no known end; it is an adventure and an exploration that will reveal itself over time.
The journey, in its most desirable state, is one that moves an organization to a place of sustainability, innovation, vision manifestation, profitability, empowerment, purpose and social contribution. It is a journey of self-development for the entrepreneur as well.
The process contributes to deep awareness and understanding of oneself. It leads to introspection, learning, development of courage, patience and persistence, the management of resistance and habits – it’s a journey to Business Enlightenment.
The 10 Foundational Steps toBusiness Enlightenment
- Use your optimal, core feelings as directional guide posts
- Be aware of your strengths and values and leverage them
- Develop clarity of purpose
- Create a overarching vision and confident leadership skills
- Build decision making prowess and a positive mindset for change
- Learn to relate to money in a empowered way and to generate profits
- Develop strategy and execute tactically – adapt willingly
- Design proper systems and a growth infrastructure
- Focus on team building and scaling principles
- Work ethically and in authenticity
This approach and outlook on business is significant, because for many of us being in business is about so much more than making a living, paying bills and retiring. It’s about weaving together a life and career you love, aligned with your true self and your purpose.
“My name is Grayson Kent and I run my own business, a mobile natural history museum called Rock & Roll Reptiles. For the last few years, I was struggling to take my company to the next level. With the guidance of Michelle Perkins, Rock & Roll Reptiles was able to make more advances within six months than it had in the previous two years. My business was expanded and continues to do so as a direct result of Michelle’s input. I would recommend her to anyone looking for some fresh insight on for to progress their business.”
“Michelle Perkins is an amazing Business Coach. She has catapulted my business into a whole new tier both financially and strategically. She expanded on my plans for growth and enabled me to take action and reach higher goals. I recommend Michelle highly, as she has the skills, knowledge and experience that would make anyone’s business plans successful.”
“I love working with Michelle! She is dedicated to helping others and supporting people in developing a heart-centered connection to their work. She is a great listener and has many resources at her fingertips to support her clients. She expertly helps her clients know themselves better and develop strategies to shift their lives to better align with their dreams.”
“After exhausting all the business marketing/advertising knowledge that I had, or had time to research on my own, I hired Michelle Perkins of Limit Free Life to assist me in “getting me out of my own way”. Within the first few months I have had noticeable results, expanded my network, exposed my business to new client circles and truly have a new feeling of confidence in spreading the word about my photography business and my role in it. With Michelle’s guidance, she supported me through my discoveries and helped me create my own new path. If you are feeling stuck regarding your career path, passion or need a push to get started, Michelle will help you get there.”
“Planning for Success 2021 is a must! Lorenda and Michelle really ask the hard questions of business owners, the questions that are often uncomfortable to address but are necessary for growth. I came away from this course with many break through “ah-ha” moments and have a much clearer picture of what my business lacks and how to change course to grow and scale. A plan is a must, and this course digs so much deeper than simple goal setting. You will leave with a solid plan showing you how to navigate your business to exactly where you want to lead it and a comprehensive understanding of what “blocks” may be stopping you from reaching your full potential!”
“I’d like to give a Shout Out to Michelle Perkins of Limit Free Life who was assigned to me when I left Lionsgate to help in my career transiton. She has been an amazing mentor for me in navigating all the twists and turns as I first positioned myself to consult in the International Film and Television world and then had to focus only on building my own business with Prospector Ranch. It was a big change for me. I am in a Friday morning class that Michelle runs which she started pro-bono when Covid began. It was her way of giving back because of Covid but I am sure never did she imagine this would still be going on 9 months later!!!”
Take the First Step to a Better Future
I invite you to set up a discovery session to discuss your business challenges and receive help with some strategies, actions or new perspectives that will shine light on your current situation.
Limit Free Learning
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