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Why financial knowledge isn’t always enough
Many people already know what they “should” do with money, yet still struggle to save, invest, or build wealth. Michelle explains why subconscious programming often overrides conscious knowledge.
How your money beliefs are formed
Discover how experiences in early childhood create the neural pathways that influence:
- Self-worth
- Financial confidence
- Risk tolerance
- Spending habits
- Receiving money
- Asking for what you want
Understanding neuroplasticity
Michelle explains how the brain can literally be rewired and why many limiting beliefs are not permanent—even if they’ve been running your entire life.
Why money mindset goes deeper than positive thinking
Affirmations and positive thinking can help, but they often don’t address the deeper subconscious programming driving our financial behaviors.
Your relationship with money
The discussion explores a powerful question:
If money were a person, what kind of relationship would you have with it?
Many people unconsciously treat money with fear, avoidance, resentment, or even guilt—patterns that can affect financial outcomes in surprising ways.
Abundance begins with worthiness
One of the strongest themes throughout the conversation is that financial success is closely connected to our sense of worth.
When we believe we’re worthy of receiving, opportunities often become easier to recognize and act upon.
Key Takeaways
- Most core money beliefs are formed before age six.
- Your subconscious drives many financial decisions without your awareness.
- Financial avoidance is often rooted in fear—not laziness.
- You don’t have to fully understand neuroscience to begin changing your patterns.
- Clarity about what you truly want is one of the most powerful catalysts for change.
- Inspired action becomes much easier once subconscious resistance is reduced.
- Financial freedom starts with awareness—not perfection.
Memorable Quotes
“Most people are trying to change subconscious patterns with conscious thought.”
“Your beliefs organize your reality.”
“When you remove the old stories, money shows up as the energy of blessings.”
“There’s no destination you have to reach before you’re worthy.”
Resources Mentioned
- Book: Wired for Money: Change the Patterns That Block You from Thriving
- Michelle Masters’ workshops and online programs
- Neuroscience and neuroplasticity
- Family Constellation work
- NLP (Neuro-Linguistic Programming)
About Michelle Masters
Michelle Masters is an international instructor, coach, and speaker specializing in neuroscience-based transformation, Neuro-Linguistic Programming (NLP), Family Constellation work, and personal development. For nearly three decades she has helped clients identify and transform the subconscious beliefs that keep them from thriving in every area of life—including money, relationships, and self-worth. She is the author of Wired for Money, where she combines practical exercises with neuroscience to help readers permanently change limiting financial patterns.
Connect with Michelle Masters
- Website: Wired for Magic – https://wiredformagic.com
- Book: Wired for Money: Change the Patterns That Block You from Thriving
- Online Program: Money Magic
Connect with Michelle Perkins
If you enjoyed this episode, be sure to:
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- Leave a rating and review—it helps more people discover the show.
Listener Challenge
Take a few quiet moments this week and ask yourself:
- What did I learn about money growing up?
- What beliefs do I still carry today?
- Are those beliefs helping me—or holding me back?
Awareness is the first step toward creating a healthier relationship with money and building a more abundant future.
For more tools and conversations about money mindset, practical financial tips, confidence, and financial empowerment…
Subscribe to the “Money & You With Michelle Perkins” Podcast:
https://podcasts.apple.com/us/podcast/money-you-with-michelle-perkins/id1365907575
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